Amazon Great Indian Festival Vs. Flipkart Big Billion Days 2025: Which Is Better?

The festive season is right around the corner, and it’s time for the year’s biggest shopping events. Flipkart Big Billion Days and Amazon Great Indian Festival will both kick off on 23 September 2025, with early access available a day earlier for Flipkart Plus and Amazon Prime members.

These two mega sales are known for offering deep discounts across smartphones, electronics, fashion, and more — but which one is the smarter choice for you? Let’s break it down.

Amazon Great Indian Festival 2025

Amazon is all set to launch its Great Indian Festival sale on 23 September, with Prime members getting early access from 22 September 2025.

Here’s what makes it worth checking out:

Bank Offers: Get a 10% instant discount with SBI credit and debit cards, helping you save more on every purchase.

Category-Wide Discounts: Huge price drops on smartphones, laptops, home appliances, fashion, and everyday essentials.

Smartphone Deals: Expect blockbuster prices on iPhone 16, iPhone 13, OnePlus 12R, Samsung Galaxy M35 5G, and Redmi 13C. The iPhone 13 is likely to be available for around ₹39,999 with card and exchange offers.

Fast Delivery & Payment Flexibility: Prime members get priority delivery. Plus, you can choose from EMI options or Buy Now, Pay Later for easy payments.

Flipkart Big Billion Days 2025

Flipkart’s Big Billion Days sale is equally exciting and starts on the same day — 23 September 2025, with early access for Flipkart Plus members on 22 September.

Here’s what you can expect this year:

• Bank Discounts: Get a 10% instant discount with ICICI Bank and Axis Bank cards on a wide range of products.
• Category Deals: From smartphones and laptops to fashion and appliances — almost everything will be on sale.
• Smartphone Offers: Flipkart is expected to run some of the best deals on the iPhone 15 series, Samsung Galaxy S23, Google Pixel 9, and other popular Android devices.
• Flash Sales & Combo Deals: Watch out for lightning deals and bundle offers on top-rated products — a Flipkart specialty.

Which Sale Should You Pick?

Honestly, there’s no one-size-fits-all answer. Your decision should come down to what you’re shopping for and which bank offers you can take advantage of.

If you have an SBI card, Amazon’s instant 10% discount makes it a great option. On the other hand, ICICI and Axis Bank users might save more during Flipkart’s Big Billion Days.

When it comes to smartphones, Flipkart usually grabs attention with its iPhone deals, especially on the latest models. Amazon, meanwhile, has strong offers on older iPhones, Samsung Galaxy devices, and OnePlus models — often with better exchange bonuses.

For home appliances and large electronics, Amazon tends to have a wider selection, which makes it a good pick if you’re planning to buy a new TV, fridge, or washing machine this festive season.

The Bottom Line

The smartest move is to keep an eye on both platforms when the sales go live. Add products to your wishlist beforehand, compare prices, and make sure you’re using the right bank card to get the extra discount.

If you have Prime or Plus membership, make use of early access on 22 September 2025 — the best deals often sell out fast.

This year’s 23 September 2025 sale day is shaping up to be massive, so be ready — it’s the perfect chance to upgrade your gadgets, refresh your wardrobe, and grab big-ticket items at their lowest prices of the year.